Tips for Entrants

• 'If something's worth doing, then its worth doing well' Put as much time and effort into preparing your application as you would expect the judges to spend when considering it. No one is going to bestow or win a national award based on 10 minutes work. 
• If they need to know it, put it in. Remember that the judges may not have any past experience of your industry and will probably not have time to research around your application. If they are unable to understand your industry, product or market from the information you have included, then your application is unlikely to make the shortlist. 
• Sometimes you can't see the wood for the trees. Get someone to proof read your application for spelling and grammatical errors. It's very difficult to spot your own mistakes especially in something you may have already rewritten a couple of times, and spell check can miss the occasional spilling mistake! 
• Modesty is NOT the best policy. It's not often that this is the right tactic, but boast, boast, boast! This is your first and last chance to sell yourself. 
• Answer the question. Answer each question in full and don't rely on information that you may have included in a previous answer. This is especially important if your application will be judged for more than one award, as judges may only be given the section of your application that relates to the award they are judging. 
• It's not always good to recycle. Don't rely on simply cutting and pasting text from your marketing literature to answer a question. Nor should you reuse an answer written as part of a previous application, especially if it was for a different award. Think about what this award is there to recognise, each question is there for a reason and the same question on two different application forms will probably require two different answers.